Hotel

Serena Hotel

Eco torism

The Eco-view

The CSR Programme at Serena Hotel is inspired and derived from His
Highness-The Aga Khan’s vision of “Holistic development where,
organizations play an essential role in the provision of social services”
The CSR Programme at Serena Hotel is known as SEED
(Serena Environmental and Educational Development Programme).
This Programme, underpins a broad CSR response in the areas of
Culture, Environment, Governance and Society. This programme follows-
the concept of an organization being a social enterprise where the
 business needs are synergized with the social outcomes. Serena Hotel
encourages open and transparent-business practices that are based on'
ethical values and respect for its employees, communities and the
environment.:

The social, developmental and operational activities of Serena are
designed in such a manner that these activities deliver sustainable
value to the society at large, as well as to shareholders. At Serena
corporate social responsibility goes far beyond the old concepts of
philanthropy of the past which was just donating money to good causes
at the end of the financial year - and is instead an all year round
responsibility that Serena Hotel; accepts for the environment around it
For
the best working practices, for the engagement in the local communities
and for the recognition that brand names depend not only on quality,
price and uniqueness but on how, cumulatively, Serena interacts with
companies’ workforce, community and environment. Now we are moving
towards a challenging feature of our corporate responsibility, where
at Serena the results;are judged not just by the input but by the
outcomes: the change we bring along in this world in which we live
through our foot prints, and the contribution we make to reduce the
sufferings around us.